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What Makes Pharma–Digital Health Partnerships Work?

UBIQ Events
·
October 23, 2026
What Makes Pharma–Digital Health Partnerships Work?

Key takeaway

Digital health raised $11.1 billion in 2026 so far, while pharma signs fewer, more deliberate partnerships. Lessons from Boehringer Ingelheim and its partners on making these collaborations last.

Short answer: Realistic expectations, clear ownership and governance that changes as the product matures. Pharma brings rigour, evidence and market access; digital health companies bring speed and technology. Partnerships fail when each side assumes the other will move at its pace. They work when the pharma company owns the strategy internally, both sides plan for more resources and more time than they expect, and roles are handed over deliberately as the product moves from trial to market.

Key takeaways

  • US digital health startups raised $11.1 billion across 358 deals in the first three quarters of 2026, with the average deal rising to $31 million as capital concentrates in fewer, bigger rounds (Rock Health, October 2026).
  • The 13 largest pharma companies have recorded 1,707 digital health partnerships, but new deals fell from a peak of 149 in 2023 to 115 in 2025, a 23% drop (Galen Growth, September 2026).
  • Mental health has been the top-funded clinical area in digital health for seven years running, according to Rock Health.
  • In April 2026, Boehringer Ingelheim invested $50 million in Click Therapeutics and handed it full responsibility for CT-155, a prescription digital therapeutic for schizophrenia the two companies co-developed (HLTH, April 2026).
  • Partners on both sides told our Digital Health stage the same thing: resource needs are underestimated and speed is overestimated.

Why do pharma and digital health companies partner?

Each side has what the other lacks. Digital health companies build software fast, but struggle to fund large clinical trials, win reimbursement and reach prescribers. Pharma has clinical development, regulatory and market access muscle, plus field teams, but rarely builds software well in-house.

The money is still there. Rock Health counted $11.1 billion of US digital health venture funding in the first three quarters of 2026, including $3.7 billion in the third quarter alone, and more than $140 billion over the sector's 15 years. But capital is concentrating in fewer, larger companies, and there has been no new digital health listing since August 2025. That gives startups more reason to seek strategic partners. Flare Capital's Michael Greeley told Rock Health he sees "strategics filling in behind the generalists who left after COVID-19."

Pharma, meanwhile, is getting more selective. Galen Growth counts 1,707 digital health partnerships across the 13 largest pharma portfolios, led by AstraZeneca (228), Roche (202), Pfizer (190), Novartis (161) and Bayer (143). New partnerships peaked at 149 in 2023 and fell to 115 in 2025. "The accumulation phase is over," Galen Growth concluded. Its 2026 Pharma Digital Health Innovation Index puts the new challenge simply: "The gap is now about conversion, not collection."

What did we hear on our stage?

At the 5th Digital Health Conference in Madrid, Julie Jouguelet, Digital Health Asset Lead in Oncology at Boehringer Ingelheim, shared lessons from both sides of the bridge. She brought in voices from partners: Tony McDermott of Click Therapeutics, Ben Parcher of Boehringer Ingelheim and Aurore Beaume of Aptar Digital Health. The most memorable line in her presentation came from Beaume:

"Resource needs are usually underestimated, speed is overestimated."
Aurore Beaume, Aptar Digital Health, quoted in Julie Jouguelet's session at the 5th Digital Health Conference

McDermott described the other half of the problem: "Digital health often pushes for speed, but doesn't always account for the level of rigor required by pharma."

What makes these partnerships fail?

Jouguelet's session pointed to four friction points:

  • Different operating rhythms. Startups have a sense of urgency; pharma needs alignment, evidence and a clear return on investment.
  • Unclear ownership. Parcher's advice was that core requirements must be owned inside the pharma company, because "your digital partner won't solve SOPs".
  • Over-promising. Direct contact between experts on both sides uncovers real investment needs, but it is hard to manage when too much has already been promised.
  • Shifting motivation. Excitement at signing turns to urgency, then frustration, as teams grow and timelines stretch.

These are not new problems. A Research2Guidance study back in 2019 estimated that only around 25% of startup–corporate collaborations in digital health succeed, and named the same breaking points: no comprehensive strategy, mismatched expectations and a weak operating model. It cited Sandoz ending its commercial agreement with Pear Therapeutics, a pioneer of prescription digital therapeutics that later filed for bankruptcy in 2023.

How do you keep a partnership healthy across the product lifecycle?

The partnership changes as the product moves from proof of concept to clinical trials, regulatory review and launch. Jouguelet's lessons fell into three groups:

  • People and roles. Prepare for transitions, balance digital experts with pharma profiles, and create targeted roles. Boehringer Ingelheim created a Product Access Lead to connect market access needs with how the product and systems are built, activating an existing team of 47 operational members.
  • Governance in motion. Joint steering committees work best when led by well-equipped senior leaders, but they drift into operational detail over time. Adjust who attends and keep them on strategy.
  • Ways of working. When rapid team growth diluted focus, the team created a temporary sandbox of five or six core experts to realign strategy and investment, and regained clarity, focus and speed within two months.

Roles also shift by design. As McDermott noted in Jouguelet's presentation, once design and development are complete the digital partner often becomes more of an advisor than a driver, handing over to local commercial teams.

Can a partnership change shape and still succeed?

Yes, and Boehringer Ingelheim's own work with Click Therapeutics shows it. The two companies co-developed CT-155, an app-based therapy for the negative symptoms of schizophrenia that received FDA Breakthrough Device designation in January 2024 and met its primary endpoint in the Phase 3 CONVOKE trial in 2025. In April 2026 the model changed: Boehringer Ingelheim invested $50 million and handed full product responsibility, including commercial and marketing authorisation rights, to Click, subject to FDA clearance.

The lesson is that partnership structure is not fixed. The right model at proof of concept may not be the right model at launch.

What this means for pharma and digital health teams

  • Set expectations at signing. Budget more people and more time than either side expects.
  • Own the strategy internally. Pharma must define requirements and processes; the partner cannot do it for you.
  • Create bridging roles. A dedicated lead who speaks both market access and product saves months.
  • Keep steering committees strategic. Review attendees and agendas as the project matures.
  • Plan the handovers. Agree how roles, rights and responsibilities will shift from development to launch.
  • Measure partnership health. Track shared indicators, not just product milestones.

What to watch in 2027

  • CT-155: whether the FDA clears the first prescription digital therapeutic for negative symptoms of schizophrenia.
  • Funding concentration: whether capital keeps flowing to fewer, larger digital health companies, and whether 2026 ends near the $14.8 billion Rock Health projects if the quarterly pace holds.
  • Reimbursement routes: how European pathways for digital therapeutics evolve, and whether they make pharma partnerships more attractive.
  • New partnership models: fewer but deeper deals, with more equity investments, licensing and handovers instead of fixed co-development agreements.

Sources

  1. Jouguelet, J. (2025). Inside Pharma–Digital Health Partnership: Lessons from Both Sides of the Bridge. Presentation at the 5th Digital Health Conference, UBIQ Events, Madrid.
  2. Rock Health. (2026). Q3 2026 market update: crystallizing fifteen years of digital health. rockhealth.com (accessed 23 October 2026)
  3. HLTH. (2026). Click Therapeutics and Boehringer Ingelheim secure Series D funding to advance CT-155 commercialization. hlth.com (accessed 23 October 2026)
  4. Psychiatric Times. (2025). Investigational prescription digital therapeutic CT-155 for negative symptoms of schizophrenia meets primary study endpoint. psychiatrictimes.com (accessed 23 October 2026)
  5. Healthcare Dive. (2026). Large funding rounds help boost digital health investment in H1. healthcaredive.com (accessed 23 October 2026)
  6. Galen Growth. (2026). Pharma's digital health partnerships: the asset investors don't see. galengrowth.com (accessed 23 October 2026)
  7. Galen Growth. (2026). Pharma Digital Health Innovation Index 2026. galengrowth.com (accessed 23 October 2026)
  8. Research2Guidance. (2019). Success drivers for digital health partnerships. research2guidance.com (accessed 23 October 2026)

Header photo: Radission US on Unsplash.

Frequently asked questions

Why do pharma companies partner with digital health startups?

To add software-based therapies, patient support and data to their medicines without building technology in-house. Startups gain clinical, regulatory and market access expertise, plus credibility with customers.

Why do pharma–digital health partnerships fail?

Most often because of mismatched expectations about speed and resources, unclear ownership of strategy and processes, and governance that does not adapt as the product moves from development to launch.

What is a joint steering committee in a pharma partnership?

It is the senior governance body where both companies make strategic decisions. Speakers at our conference said it works best when led by well-equipped senior leaders and kept focused on strategy rather than operations.

How much did digital health raise in 2026?

US digital health startups raised $11.1 billion across 358 deals in the first three quarters of 2026, according to Rock Health, including $7.4 billion in the first half.

Which pharma companies have the most digital health partnerships?

According to Galen Growth's 2026 analysis, AstraZeneca has the largest portfolio with 228 recorded partnerships, followed by Roche (202), Pfizer (190), Novartis (161) and Bayer (143).

Where can I discuss digital health partnerships with industry leaders?

The Digital Health Conference, organised by UBIQ Events, brings together pharma, medtech and digital health leaders to discuss digital therapeutics, real-world evidence, AI and regulation.

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